Medium/TDS

Repository containing notebooks of my posts on Medium

• Learning product similarity in e-commerce using a supervised approach

• Metrics for uncertainty evaluation in regression problems

• Modeling Marketing Mix using PyMC3

• Modeling Marketing Mix Using Smoothing Splines

• Improving Marketing Mix Modeling Using Machine Learning Approaches

• Modeling Marketing Mix with Constrained Coefficients

• Practical Approaches to Optimizng Budget in Marketing Mix Modeling

• Exploring Different Approaches to Generate Response Curves in Marketing Mix Modeling

• Understanding Bayesian Marketing Mix Modeling: A Deep Dive into Prior Specifications