A home for a variety of Server-side Google Tag Manager (sGTM) custom templates for a number of use-cases.
Use case: value bidding to a secret conversion value, where the value can be deteremined using a look up table.
See Soteria.
Use case: value bidding to a conversion value that is calculated using AI in real-time.
See Phoebe.
Use case: Sending data Pub/Sub in Google Cloud to trigger decoupled events, in a downstream pipeline.
See Hermes.
Use case: Integrate reCAPTCHA to filter bot-generated events & suspicious activity and improve data models by using bot-likelihood signals.
See Cerberus.
This is not an officially supported Google product.
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