We're excited that you'd like to tell potential customers of your support for the next-generation Bluetooth® Smart beacon format, Eddystone. Below are guidelines for you to follow.
- Do print it as: Eddystone™ (and not EddyStone or Eddy Stone)
- Do use trademark symbol in the first or most prominent instance of Eddystone™ in your creative
- When describing Eddystone, use approved phrases:
- an open Bluetooth® Smart beacon format
- quickly deploys real-world context to users
- capable of working across Android and iOS devices
- an open Bluetooth® Smart beacon format from Google
- Don't put "Google" or "Android" before Eddystone, and don't append either
directly after Eddystone
- Incorrect: "Google's Eddystone"
- Incorrect: "Eddystone from Google" or "Eddystone for Android"
- Correct: "Eddystone, an open beacon format from Google"
- Correct: "Eddystone, an open beacon format that supports Android and iOS devices"
- Don't use Google or Android logos on product pages, packaging or other marketing material (which includes using the stylized "G" in Google and/or Google colors)
- Don't use Eddystone as an adjective:
- Incorrect: "Supports Eddystone technology"
- Correct: "with support for Eddystone"
- Don't use Eddystone in the name of the application or product
- Incorrect: "Eddystone Beacon"
- Correct: "Beacon with support for Eddystone"
- Don't change the spelling or intended capitalization of Eddystone
- Incorrect: Eddy Stone, EddyStone
- Correct: Eddystone
- The Eddystone mark can be found assets directory in this github project
- Don't modify the color, proportions, spacing, or any other aspect of the Eddystone logo
- The mark should only be placed on a white (or simple) background; it should always be black (bdccd4) and the associated font for Eddystone is Chalet (included in folder)
- If displaying the logo, the full and stylized name should also appear (don't display the stylized E standing alone)
- When used alongside other logos, the Eddystone logo should be of equal or greater size