Customer Segmentation

Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unsatisfied customer needs.

Goal

To divide the customers into different groups on the basis of similar characteristic.

LIBRARIES NEEDED

1. Pandas

2. Numpy

3. matplotlib.pyplot

4. Sklearn

WHAT I HAVE DONE

1. Importing libraries

2. Loading the dataset

3. Data Exploration

4. Plotting the graph

5. Elbow Method for finding Optimal number of K

6. Plotting the graph for Elbow Method

7. Fitting the model

8. Plot the graph for all the clusters